Quantitative Research

We specialize in large-scale, data-driven research that delivers reliable insights for strategy, policy, and program design:

Retail Census & Audits
Comprehensive mapping of retail environments and product availability.

Informal Trader Audits
Data on informal economies, trade flows, and supply chains.

Social Surveys
In-depth surveys on health, education, livelihoods, and service access.

Public Opinion Polls
Measuring public sentiment on political, economic, and social issues.

Business Banking Research
Exploring the financial behaviour of SMEs and informal businesses.

Customer/Shopper Intercepts
Real-time insights from consumers at point-of-contact.

Qualitative Research

We offer select qualitative methods to complement and contextualize our quantitative findings:

Focus Groups
Facilitated discussions exploring perceptions, motivations, and experiences.

In-Depth Interviews (IDIs)
Detailed individual interviews for nuanced understanding.

Ethnographic Observation
Immersive fieldwork to capture real-world behavior and context.

Mystery Shopping
Evaluation of customer experience and service delivery.

Product Testing & Tasting
Feedback on usability, taste, and consumer appeal.

Survey Programming

We use SurveyCTO to program surveys that are clear, reliable, and tailored to your data collection needs. This includes building forms with skip logic, validation checks, repeat groups, and multi-language support.

Every form is carefully tested to ensure it works smoothly in the field, whether online or offline. Our goal is to deliver surveys that collect high-quality data in real-world conditions.