ABOUT US

M-ploy is known as one of the most credible suppliers of Data Collection in South Africa, Eswathini and Lesotho.

Our Roots

In 2006 Shameen Yacoob established M-Ploy, providing market research services, turnaround management, business plan and financial restructuring services to small businesses. Shameen’s vision was to build a company that could facilitate the growth of local businesses, as well as provide jobs and opportunities to uplift communities.

M-Ploy has an office in Cape Town and Johannesburg, and we have dedicated supervisors in Cape Town, Gqeberha (Port Elizabeth), East London, Mthatha, Kimberley, Durban, Johannesburg, Polokwane, Mbombela, Bloemfontein, Rustenburg, Eswatini and Maseru; and team members located in all provinces in South Africa.

We have an active pool of over 100 interviewers and field auditors across South Africa, Eswatini and Lesotho who are proficient in conducting CAPI fieldwork for large scale population surveys, retail audits, GIS Mapping, mystery shopping, customer intercepts; and over 20 talented moderators who are proficient in qualitative techniques such as in-depth interviews, focus groups, traditional ethnography, live video introspective ethnography and other innovative methods.

M-Ploy is an established fieldwork supplier in South Africa, Eswatini and Lesotho

CORE SERVICES

We work with precision and dedication to produce top quality results for you.

  • Fieldwork Capabilities
  • Advertising Tracking
  • Concept Testing
  • Business Banking
  • Customer Intercepts
  • Focus Groups
  • GIS Map-based Interviews
  • Household Studies
  • Interviews with Informal Traders
  • Introspective Ethnography
  • Mystery Shopping
  • In-depth Interviews (IDIs)
  • Quota Controlled Interviews
  • Retail Audits
  • Shopper Studies
  • Social Surveys
  • Value Added Services
  • Proposal Writing
  • Research Design
  • Sampling Methodology and Design
  • Graphing
  • Statistical Analysis
  • Interpretation
  • Reports & Presentations
  • Management Summary

COMPLETED PROJECTS

We have teams across the country who have years of experience in in-depth interviewing, customer intercepts, field auditing, mystery shopping, ethnography, and all other forms of market research. Below is a selection of core projects we worked on, amongst many others over the years.

SAB Logo

Responsible Drinking Program 2021 and 2022

On behalf of the liquor industry in South Africa, we were commissioned to complete an audit study on Responsible trading in Shebeens and Taverns. We were one of two suppliers to be selected to work on the project. The Mploy team conducted over 16,000 retail audits in shebeens and taverns over a period of 30 days in five provinces (KwaZulu Natal, Eastern Cape, Western Cape, Limpopo, Mpumalanga). We did this in August 2021 and a second time in November 2021. The project is scheduled to run bi yearly for 5 years.

Eswatini Beverages Logo

Eswatini Beverages Monthly Retail Audits 2015 to current

This is a Stock Generated Market Share (SGMS) survey. The project goal is surveying different channels and completing a Stock count of all beverage products inside the store and in the back store. This is an ongoing project and has been running for more than 10 years.

Mondelez Logo

Mondelez International Monthly Retail Audits

We completed Monthly Audits over a three-year period in KwaZulu Natal & Mpumalanga providing information on volume, sales trends, stock levels, presence, effectiveness of in-store display, and promotion efforts and other associated aspects.

Heineken Logo

Heineken Monthly Retail Audits

We completed monthly audits over a 12 month period in Mpumalanga.

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Shopper Studies for Spar Lowveld

The primary objective of these studies were to understand where the shoppers live in proximity to the store, how do they travel to their shopping destinations, why do they shop at certain stores and not others, and what were the main determining factors that help them choose a particular store to the exclusion of other stores? We did more than 8 shopper studies for SPAR distribution center. These were all full service projects where we designed, collected the data and provided the analysis and final report to the client.

Pet Footprints

PET Health

Key Issue of the research was to quantify the market for PET Health Care and over the counter products in the market. We completed interviews with shoppers, outlet owners and all relevant stakeholders.

PPC Logo

PPC Cement

PPC Consumer: The purpose of this study was to determine the shopper’s opinion of the PPC Cement and their experience in buying the brand. We conducted 650 interviews across the country.
PPC Mapping: This project is still in progress. Full coverage of 10,500 of retail, construction and Ready-mix sites across the country. We have completed 50% and the project. We are scheduled to complete in June 2022 where we would have physically visited 10,500 sites.

Gates Foundation Logo

Putting Women First (Commissioned by Bill and Melinda Gates Foundation)

User centered approaches to increase adoption and adherence to HIV Prevention among high risk adolescent girls and young women in South Africa. In the quantitative phase, we recruited 150 adolescent girls and young women to participate in focus group discussions. In the Quantitative phase we completed over 600 in depth interviews with adolescent girls and young women. In the final phase we interviewed more than 300 adolescent girls and young women to understand population projections of product adoption.

Clue Logo

Contraceptive Needs & Preferences (Commissioned by Clue by Biowink)

We were contracted by Clue to recruit and interview 350 women in the age group 18-45 and in the LSM group 1-4. This entailed working in informal settlements across six provinces.

British Tobacco Logo

BAT Census 2011 and 2018

We were selected as an essential service provider for the BAT Retail Census 2011 which covered retail activity throughout the country. Over 200 000 outlets were captured over the course of a few months and M-Ploy is proud to have produced good results in Mpumalanga, Limpopo, KwaZulu Natal and even parts of the Free State. In 2018, we were once again selected as a key supplier to conduct a retail census in four Provinces (Mpumalanga, Limpopo, KwaZulu Natal & Eastern Cape). We have successfully completed the project.

Simba Chips Logo

Simba (Pepsico) Monthly Retail Audits

We completed Monthly Audits over a three-year period in KwaZulu Natal & Mpumalanga providing information on volume, sales trends, stock levels, presence, effectiveness of in-store display, and promotion efforts and other associated aspects.

Coca-Cola Logo

Coca-Cola Fortune (CFF)

The purpose of the project was to collect accurate information and download it to the client’s RED @ Global system over the Internet with a very short turnaround time. Commissioned by Frontline Africa we completed 2158 retail audits per month for CCF RED from 2009 – 2016. Our task was to collect the data and manage the fieldwork.

Ehlanzeni Municipality Logo

GIS Mapping for Ehlanzeni Municipality

One of our significant achievements has been the compilation of a GIS Mapping Project for the Ehlanzeni Municipality. The scope included identifying and capturing all the tourism outlets and their amenities, as well as capturing the GPS co-ordinates. Additionally, we were asked to capture all the commercial and informal activity in the region.

Bank Icon

Business Banking Studies

Annually we conduct more than 500 Business banking surveys across the various industries across all provinces in South Africa.

McCain Logo

McCain

Key Issue of the research was to quantify the market for Potato and all vegetable products. We completed a sample census of all retail stores and conducted interviews with store owners and shoppers.

Pepsico Logo

PepsiCo - a Consumer Study

We conducted 1500 interviews with shoppers and 800 observations and traffic counts.

Experiment with South African Coal Miners

A joint research project with the University of Cape Town and the University of Geneva. This research project focused on issues concerning the impacts of possible future energy regulation within South Africa or other countries, and its potential impacts on the South African coal industry.
An economic experiment was undertaken with 450 coal mine workers. We recruited the coal miners and provided facilitation assistance in all the focus group discussions conducted.

OUR TEAM

Our dedicated team of skilled individuals will ensure you receive top quality data.

Shameen Yacoob

Founder/Director

Rahel Lawrence

Personal Assistant

Thabani Khanyile

Technical Advisor

Nomathemba Dhladhla

Quality Control

FIELD MANAGERS

Thabani Khanyile

Boksburg

GAUTENG

Jubeda Yacoob

Killarney

GAUTENG

Lorraine Bezuidenhout

Roodepoort

GAUTENG

Adri Steyn

Meyerton

GAUTENG

Gugu Nicholson

Durban

KWAZULU-NATAL

Kevin Nicholson

Durban

KWAZULU-NATAL

Sunitha Mansingh

Durban

KWAZULU-NATAL

Gugu Mntungwa

Durban

KWAZULU-NATAL

Shermonilay Jassen

Gqeberha

EASTERN CAPE

Sherrill Brookes

Mdantsane

EASTERN CAPE

Nteboheng Mosolodi

Sterkspruit

EASTERN CAPE

Kuda Chitehwe

Khayelitsha

WESTERN CAPE

Naaim Mustapha

Cape Town

WESTERN CAPE

Musa Silvana

Cape Town

WESTERN CAPE

Musa Fakude

Mbombela

MPUMALANGA

Thuli Mabaso

Kanyamazane

MPUMALANGA

Shepard Moleya

Polokwane

LIMPOPO

Martha Maredi

Polokwane

LIMPOPO

Isaac Phukubje

Polokwane

LIMPOPO

Wilson Matlosa

Bloemfontein

FREESTATE

Boitumelo Moshe

Mafikeng

NORTH WEST

Botlhale Kwele

Rustenburg

NORTH WEST

Veronica Leshabane

Kimberly

NORTHERN CAPE

John Matlosa

Maseru

LESOTHO

18

Years of Experience

1080

Completed Projects

86400

Hours in Field

2160000

Kilometers Driven

CONTACT US